Large Format Printing: Creating Attention Grabbing Banners
When it comes to grabbing attention, creating a visually appealing environment, and reinforcing brand recognition, large format printing offers businesses flexibility. With a wide range of materials, sizes, and finishes available, it’s an ideal solution for countless applications, from event signage to retail displays. One of the most impactful uses of large format printing is banners. Whether it’s a giant photo of a city’s downtown area blown up to cover an entire wall, or eye-catching signage to promote an upcoming company picnic, the versatility of large format printing allows for impressive creative content.
Unlike smaller print jobs, where traditional rules of file size and resolution apply, large format prints work on an entirely different scale. In order to produce crisp, high-resolution images, a large format printer needs to be capable of producing up to 2400 x 1200 prints and utilizing a wide variety of media types. The type of paper used, for instance, can have a significant impact on the final look and feel of the finished print. Some options include fine art paper, vinyl, peel and stick re-positionable adhesive media, and weather resistant mediums.
In addition to selecting the right media type, a large format printer also requires special file preparation techniques. For example, if you’re planning on printing a photographic image with large fonts and vibrant colors, the file will need to be adjusted to compensate for the increased resolution required for this type of print. Likewise, it’s important to use fonts that are legible from a distance and optimize design layouts by maximizing negative space.
For retailers, large format printing can create visually appealing point of purchase displays and promotional materials that entice customers and increase brand visibility in competitive markets such as California. From window decals and floor graphics to hanging banners, the possibilities are endless.
Banners can be printed with eye-catching designs and text, or feature a photo or other graphic elements such as maps, graphs, or charts. Often, they’ll be mounted on foam boards or other material to enhance the visual experience and add texture. They can also be laminated to protect the print and help ensure durability, particularly for indoor uses where the banners will be hung in areas of foot traffic or frequent customer interaction.
If you’re in need of large-scale prints, whether it be for a retail display or a tradeshow booth, the team at Greko Print & Imaging is ready to help. Our Detroit print shop can produce anything from ADA-compliant braille signage to high-quality, long-lasting vehicle wraps that will turn your company car into a mobile billboard. For a ballpark estimate on the costs of your project, head over to our easy-to-use price calculator. It’s a great way to get started on your next large-scale print project with peace of mind. We’re always happy to provide advice and recommendations on the right product for your business, so don’t hesitate to contact us.